Category Manager

Date:  19 Jun 2026
Location: 

Auckland, New Zealand

Job Function:  Sales and Marketing
Employment Type: 

The Role

  • Take ownership of end-to-end category strategy and execution across New Zealand, shaping how we grow the wine category with key retail partners. 

  • You’ll report into the Head of Category & Insights (ANZ & Asia) and sit within a tight-knit, highly collaborative NZ team that’s well integrated with our broader commercial, sales and brand functions. 

  • This is a high-autonomy role, where you’ll manage your portfolio end-to-end, balancing day-to-day delivery with forward planning in a fast-moving environment. 

Key Responsibilities

  • Develop and deliver category strategies across wine and key sub-segments
  • Lead category reviews with major retailers
  • Analyse scan and shopper data to identify trends and opportunities
  • Turn insights into clear, actionable commercial recommendations
  • Partner closely with Sales to bring category strategy into customer conversations
  • Act as a trusted advisor to retail partnersAlign category strategy with Brand and Marketing teams
  • Manage priorities independently across both execution and planning cycles

What We're Looking For

  • Proven Category Management experience (FMCG or liquor preferred)
  • Strong commercial acumen with solid analytical capability
  • Confident working with data and turning insights into action
  • Ability to influence stakeholders both internally and externally
  • Clear, pragmatic communication style with the ability to adapt
  • Comfortable working in a fast-paced environment with competing priorities

Why Join Us

  • Market-leading wine business in New Zealand
  • Real opportunity to shape category direction
  • High-impact role with strong visibility across the business
  • Genuine ownership of your role within the team and wider company
  • Collaborative NZ team, well integrated across ANZ and Asia
  • Exposure to multiple markets, stakeholders and commercial strategy
  • Wine perks (annual allowance)

APPLY

Ready to redefine your future? APPLY TODAY!

At Vinarchy, we’re committed to building a diverse, dynamic and inclusive workplace. You’ll need to provide proof of your legal work rights and complete relevant pre-employment checks as part of the process.