Digital Marketing Manager

About Us

Vinarchy. Redefining Wine. 

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

We’re seeking a talented Digital Marketing Manager to lead digital strategy and execution for our growing wine portfolio. In this role, you’ll drive brand visibility, build consumer engagement, and support commercial growth by working closely with our distributors, retailers, and on-trade partners nationwide.

This is a fantastic opportunity for a marketing professional who’s passionate about wine, digital innovation, and shaping how consumers discover and enjoy great brands.

Key Responsibilities Include-

• Develop and execute digital marketing campaigns that build brand awareness and drive sell-through.
• Partner with distributor and retail networks to create co-branded content and promotional activations.
• Manage social media, email, and website content to tell engaging brand stories.
• Lead paid media campaigns and optimize performance for reach and ROI.
• Support trade marketing and on-premise activations through digital touchpoints.
• Leverage CRM, SEO/SEM, and marketing automation tools to grow and engage audiences.
• Monitor KPIs, analyze data, and present actionable insights to stakeholders.

What You’ll Bring-

• 4+ years of digital marketing experience (wine, beverage, or CPG preferred).
• Strong understanding of distributor and retail marketing in the U.S. 3-tier system.
• Proven experience managing digital campaigns across paid, owned, and earned channels.
• Excellent communication, storytelling, and project management skills.
• Data-driven mindset with strong analytical capabilities.
• Passion for wine, hospitality, and brand building.

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to- 

• Annual wine allowance and access to unique wine specials 
• Medical, dental, and vision insurance with generous employer contribution
• We help you plan for the future with a competitive 401(k) match
• Enjoy 20 days of PTO, plus a special Vinarchy birthday, plus gain loyalty leave to recharge and celebrate your milestones.

• Flexible working – remote/hybrid role
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located Petaluma
• Go Beyond Day - make a difference in your local community 

• Access to an extensive online learning library 
• Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future?  APPLY TODAY!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

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