Brand Home Manager - Church Road
NZL Hawkes Bay Church Road, New Zealand
Enrich Your Everyday
Vinarchy was established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, uniting two historic wine businesses into a bold, global wine company shaping the future of the category.
Our global pillars Jacob’s Creek, Hardys and Campo Viejo sit proudly alongside growth-driving brands including Grant Burge, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma.
Future-forward labels such as Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines continue to challenge conventions, while fine wine houses Ysios, Church Road and Bay of Fires shine as icons of craftsmanship.
Role Details
As Brand Home Manager – Church Road, you will deliver the Church Road Cellar Door vision and ensure exceptional financial, experiential and operational outcomes.
You will champion the Church Road story, lead a high-performing team of Brand Home Hosts, and oversee all aspects of daily operations to deliver consistently world-class visitor experiences.
Working closely with the Precinct Manager, you will ensure our brand messages are brought to life, the business is run commercially and efficiently, and every guest leaves with an unforgettable connection to Church Road wines.
This role is central to shaping our on-site presence, driving revenue, elevating brand experiences and positioning Church Road as a leader in New Zealand wine tourism.
Your Key Accountabilities
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Deliver strategic plans to grow visitation, guest engagement and sales at the Church Road Brand Home.
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Oversee all visitor experiences, ensuring world-class hospitality, premium presentation standards and efficient issue resolution.
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Lead daily floor operations, coach the team and build a positive, values-driven culture focused on service and sales excellence.
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Manage group bookings, events and VIP experiences; develop strong relationships with tour operators, internal teams and catering partners.
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Drive commercial outcomes through effective budget management, cost control, payroll alignment, reporting, stock levels and retail optimisation.
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Support the creation of food and wine promotions, site activations and unique brand experiences including concerts and seasonal events.
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Contribute to continuous improvement initiatives, BI activities and operational enhancements to keep CRCD market-leading.
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Ensure full compliance with licensing, safety, QSE and responsible drinking requirements, fostering a safe and inclusive workplace.
What You'll Bring
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WSET Level 2 and a strong passion for wine, hospitality and tourism
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Qualification in Marketing, Tourism or a related discipline
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A current Manager’s Liquor Licence
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Proven hospitality leadership experience with strong people management skills
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Sales or liquor industry experience with the ability to drive commercial outcomes
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Creative problem-solving skills and the ability to act decisively on the floor
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Experience building strong internal and external stakeholder relationships
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Excellent communication skills and high attention to detail
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Tech-savvy with a willingness to learn new systems
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A continuous improvement mindset and desire to innovate
Why Join Us?
Vinarchy is a home for passionate people to do their very best work.
You’ll also enjoy:
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Staff wine allowance and access to unique wine specials
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Paid Parental Leave
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Loyalty Leave
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Vinarchy Anniversary Day off
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Employee Assistance Program
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Exclusive employee discounts with national retailers
APPLY NOW!
PLEASE NOTE: Due to the Christmas holiday period, all applications will be reviewed post 12th Jan.
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.