Global Fine Wine Senior PR Manager
Sydney, Australia
About Us
Vinarchy - Redefining wine.
Born from the 2025 merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is a bold new force in the global wine industry. With operations spanning Australia, New Zealand, Spain, Italy, South Africa, Chile, and the United States, we manage the full wine journey - from grape to glass.
Our portfolio includes iconic global brands like Jacob’s Creek, Hardys, and Campo Viejo, alongside fast-growing stars such as Grant Burge Wines, Stoneleigh, and Brancott Estate.
We’re also home to fine wine jewels like St Hugo, Ysios, Church Road, and Bay of Fires, crafted by some of the world’s most talented winemakers.
At Vinarchy, we challenge convention to lead, shape, and grow the future of wine.
About the Role
We’re looking for a Senior PR Manager - Global Fine Wine to elevate the prestige of our fine wine portfolio on the world stage.
Based in Sydney and reporting to the Global Head of Fine Wine, you’ll lead the strategic planning and execution of global fine wine PR initiatives, working closely with regional teams, winemakers, and key opinion leaders globally to build advocacy and drive brand desirability.
This is a rare opportunity for a confident, creative communicator with deep wine knowledge and a passion for storytelling to make a global impact.
What You'll Do
- Lead Global PR Strategy: Develop and execute a world-class PR strategy for Vinarchy’s fine wine brands, securing earned media coverage and building global advocacy.
- Engage Gatekeepers & Influencers: Build strong relationships with wine writers, critics, and lifestyle influencers to amplify our fine wine narrative.
- Drive Awards & Accolades: Manage global awards strategy and ensure accolades are effectively leveraged across all markets.
- Champion Brand Education: Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.
- Deliver Impact: Use advanced PR measurement tools to track performance and optimise ROI, managing budgets with precision.
What You'll Bring
- 7–10 years’ experience in PR or communications - ideally in wine, luxury, or lifestyle sectors
- A strong global network of wine media, gatekeepers, and publication competitions
- Deep wine knowledge and genuine passion for the category
- Exceptional communication and interpersonal skills
- Tertiary qualification in marketing, PR, or journalism
- WSET certification and high-level event management skills (desirable)
- High level VIP event planning & management skills (desirable)
Why Join us?
At Vinarchy, you’ll be part of a global team that’s redefining wine.
We offer a dynamic, inclusive culture, opportunities for international collaboration, and the chance to work with some of the most exciting brands and people in the industry.
You’ll also have access to:
- Staff wine allowance and access to unique wine specials
- Paid Parental Leave
- Start your weekend early with Fast Friday’s all year round!
- Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs
- Vinarchy Anniversary Day off
- Go Beyond Day - making a difference in your local community
- Access to an extensive online learning library
- Annual Flu Vaccination Program
- Employee Assistance Program
- Exclusive employee discounts with national retailers
Ready to redefine your future? APPLY TODAY!
At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-Hybrid #LI-DNI