Create Alert
Apply now »

Senior Brand Manager, Jacob's Creek ANZ

Date:  15 Apr 2026
Location: 

Sydney, NSW, Australia

Job Function:  Sales and Marketing
Employment Type: 

About Us

Vinarchy. Redefining Wine.
 
Established in 2025 through the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings together some of the world’s most recognised wine brands under one global portfolio.
 
From grape to glass, we manage the full wine supply chain across Australia, New Zealand, Europe, South Africa, the Americas and beyond. Our portfolio includes global icons such as Jacob’s Creek, Hardys and Campo Viejo, alongside growth and fine wine brands shaping the future of the category.
 
Ambitious, imaginative and consumer‑led, we challenge convention to grow the global wine category.
 

 

About The Role

We're looking for a Senior Brand Manager – Jacobs Creek ANZ, to have end‑to‑end accountability for brand strategy, execution and performance across Australia and New Zealand – a region representing ~50% of global Jacobs Creek volume. 
 
This is a rare opportunity to own one of the most iconic and commercially critical wine brands in ANZ.
 
Reporting into the Global Brand Director, Jacobs Creek, this role sits at the centre of major brand moments, significant A&P investment and high‑profile sponsorships - including the Australian Open.
 
This is not a step‑up role, it is suited to a proven, resilient Senior Brand Manager who thrives in fast‑moving, high‑expectation environments, is commercially sharp, and is comfortable balancing strategic leadership with highly hands‑on delivery.
 

 

What You'll Be Responsible For

You will lead Jacobs Creek in ANZ from strategy through to execution, including:

  • Full ownership of the Jacobs Creek brand across ANZ – strategy, delivery and performance
  • Leading activation of an established annual brand plan, picking up initiatives mid‑stream and driving work not yet in market
  • Delivering major brand moments at pace, including:
    • Australian Open sponsorship negotiation, activation and execution
    • Launch of a significant innovation in FY26
    • A new communications campaign launching next financial year
    • Major packaging refresh across the Classic range
  • Acting as the ANZ voice for global campaigns, translating global strategy into impactful local execution
  • Managing complex agency ecosystems across creative, media, PR, production and experiential partners
  • Working closely with Commercial, Sales and Shopper teams to ensure brand strategy lands in market
  • Owning P&L accountability, marketing investment effectiveness and ROI tracking
  • Leading with influence across a global / local matrix and multiple senior stakeholders
  • Rolling up your sleeves when required – from strategy and presentations through to on‑the‑ground activation delivery

 

About You

You are a commercially savvy, delivery‑driven Senior Brand Manager who brings energy, confidence and resilience to everything you do.

 

You will bring:

  • Proven Senior Brand Manager experience (SBM‑ready; not a development role)
  • Strong commercial acumen with experience owning brand P&Ls and investment decisions
  • Demonstrated success delivering large‑scale campaigns, activations or sponsorships (Australian Open‑level exposure highly regarded)
  • Confidence influencing senior leaders and operating in complex, matrix organisations
  • A pragmatic, action‑oriented mindset – comfortable working at pace without over‑reliance on heavy FMCG process
  • Resilience, decisiveness and the ability to prioritise, push back and stay focused under pressure
  • A hands‑on leadership style – equally comfortable in boardrooms and on activation floors
  • Experience in FMCG, liquor or adjacent consumer categories (wine experience not required)

 

Why Join Us?

  • Own one of the most iconic and influential wine brands in ANZ
  • Lead high‑profile sponsorships and major brand moments with real scale and visibility
  • Operate with significant A&P investment and a strong pipeline of initiatives
  • Work closely with global brand leadership while shaping local market outcomes
  • Join a values‑led organisation redefining the future of wine

 

You’ll also have access to:

  • Staff wine allowance and access to unique wine specials 
  • Flexible working (Up to 2 days working from home) 
  • Paid Parental Leave
  • Start your weekend early with our Fast Friday finishes!
  • Modern office located in Sydney CBD
  • Loyalty Leave  - earn up to 1 week additional annual leave after 5 yrs
  • Vinarchy Anniversary Day off 
  • Go Beyond Day - making a difference in your local community
  • Access to an extensive online learning library
  • Employee Assistance &  Annual Flu Vaccination Program

 

Our Company Values

  • Grow Together
  • Integrity In Every Drop
  • Own Our Impact
  • Simplify To Amplify

 

Want to know more about us? Check out this short video!

https://www.youtube.com/watch?v=LF-ez1cx3Vo

 

Ready to lead a brand that truly matters? APPLY TODAY!

 

 

 

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

 

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.

 

If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.

 

Apply now »