Shopper Marketing Manager

• Bring your FMCG or Liquor Shopper Marketing skills to the dynamic wine industry
• Set the shopper strategy for your customers to drive significant business impact
• Perm | Sydney | Enjoy staff wine allowance!

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

The Role

We're on the hunt for a dynamic Shopper Marketing Manager to join our Sydney based, Customer Marketing team. Your focus will be on developing & implementing an omni channel shopper marketing strategy for your customer banner groups.

Your mission: understand shopper behaviour, drive insight-led activations, optimise investment, and positively impact both our brands and your customers' bottom line!

This full-time, permanent role is your chance to make a splash in the wine industry!

Role Responsibilities

• Craft and execute BTL shopper marketing strategies and annual activation plans that meet the needs of both your customer banners & our AU business objectives

• Collaborate with category, marketing, sales, and finance teams to create and optimise shopper marketing strategies.

• Stay ahead of trends in shopper behaviour, technology, and retail innovations.

• Develop and present joint business plans with sales teams.

• Create shopper campaigns and customer plans with internal teams and external stakeholders.

• Build strategic relationships with key marketing and retailer contacts.

• Track and report on campaign results, delivering post-promotion insights and recommendations.

What You'll Bring

• 5+ years experience in FMCG or Liquor marketing,  with at least 3 of those years in BTL marketing

• Proven campaign management skills, delivering BTL campaigns on time and within budget

• Demonstrated ability to achieve targets and meet challenging deadlines, proactive and solutions focused, consistently driven to achieve even when faced with obstacles

• Excellent interpersonal skills, capable of building strong sustainable relationships with internal & external stakeholders

• Previous experience with key customers

• Persuasive selling & presentation skills

• Strong Excel and PowerPoint skills

• University degree in business, marketing or related discipline (desirable)

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You’ll also have access to:

• Staff wine allowance and access to unique wine specials 
• Flexible working (up to 2 days a week from home) 
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes at 3pm!
• Loyalty Leave – accrue up to 5 days extra leave (one extra day per year of employment)
• Enjoy a day off each year to celebrate your Vinarchy Birthday!
• Go Beyond Day - making a different in your local community 
• Access to an extensive online learning library 
• Annual Flu Vaccination Program 
• Employee Assistance Program 
• Various exclusive employee discounts with national retailers

Ready to redefine your future?   APPLY TODAY!

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.