Global Brand Director, Hardys

Date: 1 Jun 2025

Location:

Weybridge, United Kingdom

Job Function: Sales and Marketing

Employment Type:

About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the Role

We are seeking a visionary and commercially astute Global Brand Director to lead the transformation of one of the world’s most iconic wine brands: Hardys. Based in Weybridge, UK, and reporting directly to the Chief Marketing Officer, this newly created role offers a unique opportunity to shape the brands global agenda.

As a key member of the global marketing leadership team, you will be responsible for defining and executing a bold, insight-led brand strategy that drives growth, relevance, and profitability across all markets. You will work closely with regional marketing teams, global innovation, and commercial leaders to unlock the full potential of the Hardys brand—ensuring it continues to lead in a rapidly evolving global wine landscape.

Key Responsibilities

• Lead the development of a compelling global brand vision and a 5-year transformation roadmap, grounded in deep consumer, customer, and commercial insight.
• Design and implement the global marketing strategy for Hardys, including brand architecture, innovation pipeline, visual identity, pricing strategy, and annual brand plans.
• Drive brand growth and profitability by identifying and capitalizing on strategic opportunities across key global markets.
• Oversee the global A&P investment for Hardys, ensuring optimal allocation of resources to maximize brand impact and ROI.
• Lead innovation and new product development, partnering closely with the Global Innovation team to bring breakthrough ideas to market.
• Build strong cross-functional and cross-market relationships, influencing and aligning key stakeholders including regional marketing teams, commercial leads, and executive leadership.
• Foster a high-performance, collaborative team culture, empowering and developing talent across geographies.
• Champion brand excellence and continuous improvement, ensuring Hardys remains at the forefront of consumer relevance and commercial success.

What You'll Bring

As a seasoned marketing leader with deep experience in FMCG and the wine or broader alcohol category, you bring a rare combination of strategic vision, commercial acumen, and global brand-building expertise.

You are a confident and influential leader, capable of engaging and inspiring stakeholders at all levels—from cross-functional teams to the Executive Leadership Team, CEO, and Board. You thrive in complex, matrixed environments and are passionate about driving transformational change.

You’ll be able to demonstrate:

• 12+ years of progressive marketing experience in FMCG, including at least 5 years in senior leadership roles, including exposure to alcohol marketing (wine, beer, or spirits).
• Global and regional brand leadership experience, with a proven ability to drive brand performance across diverse markets.
• Visionary thinking and the ability to craft and execute a compelling 5-year brand strategy grounded in consumer, customer, and commercial insight.
• World-class marketing capabilities, including brand positioning, creative development, innovation, and go-to-market execution.
• Exceptional stakeholder management skills, with a track record of influencing senior executives and navigating complex organisational dynamics.
• Strong commercial mindset, including experience managing P&Ls and optimising brand profitability.
• Proven leadership in building high-performing teams, fostering collaboration, and developing talent across geographies.
• A results-driven, accountable approach, with a relentless focus on continuous improvement and brand growth.
• Outstanding communication and presentation skills, with the ability to inspire, align, and mobilise teams and partners globally.

Why join us?

Join a company at the forefront of global wine innovation, where your leadership will shape the future of one of the world’s most iconic wine brands.

We believe in empowering our people and celebrating success, and offer a competitive rewards package plus:

• Annual wine allowance and access to unique wine specials
• Flexible hybrid working (1-2 days per week from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located Weybridge
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Private Health Insurance Discounts & Annual Flu Vaccination Program
• Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!